There is a broad selection of research types that can be conducted by a Market Research Agency. Our specialities at Stratigence focus on finding out the information you need to know in order to develop the right strategy for your business. Some of the more frequent areas we delve into are:
Customer Interviews: Why do our customers choose us? What can we do better? What types of buyers do we want to encourage?
Target Lists: We need more sales, what customer segment should we focus on? We need to find new partners in a new market. We are looking to acquire a business or divest our business, who could be interested?
Market Assessments: We are having a lot of interest from a new market, should we launch there? We have exhausted our market and the cost of customer acquisition is increasing so we are ready to enter a new market, what location should this be in?
Product or Service Validation: We have an idea for a new product or service, how do we know if it has potential?
Net Promoter Score: Is the loyalty dynamic shifting within your customer base and if so why?
Market Research that is Fit for Purpose
One of the greatest considerations for any research activity is assessing what level of insight or depth of understanding is required in order to be comfortable in making that business decision. We are conscious that you need to be happy with the risk and reward that comes from the insights we provide. Fundamentally this is where we sit as a business ensuring your research is fit for purpose. For example, some studies we would recommend several hundred hours invested across multiple cross-referenced research insights. While in other scenarios, 20 hours would be more than adequate to enable a robust business decision.
Market Research that Highlights Statistical Sensitivities
Understanding the statistical significance of any research exercise is an important consideration as part of your strategic decision making. When we work on a smaller engagement, we can run a sensitivity analysis to ensure any potential risks are understood.
Market Research that relies on multiple sources of data
Stratigence brings together multiple research sources to ensure the robustness of the insights. Some sources we frequently rely on are in-depth customer interviews, publicly available research tools, apps and publications as well as third-party validated publications.