Although Google Adwords is only one of the many advertising channels our digital marketing team support, we believe it is one of the most valuable channels that every business should put at the top of their list for consideration. The benefits of using this channel is that you are not limited by the number of the individuals subscribed to the channel as most people in the modern world will go to google to search out a problem to an issue they may have. And although the targeting may not be as exact as some other channels, using strategic insight with a research centred approach will certainly allow your business to really finetune your audience and optimise the number of conversions for minimal cost.
For Google AdWords to be effective as a channel, the quality of your website is key as is a strong SEO strategy to support your SEM efforts. To ensure our customers get the best results we work either alongside your marketing teams or take care of all your marketing needs from creating content, designing websites, building email campaigns, running promotions to researching new markets and buyer segments.
There are a wide variety of ways in which you can reach your markets through Google AdWords and some of the options that our kiwi companies get particular benefit from our detailed below.