Digital Marketing

Digital marketing refers to the use of digital channels to communicate information about ones products or services. The primary goals are generally to build awareness for a brand and generate leads.  There are numerous channels to choose from and this needs to be customised for the industry and market dynamics one is operating within. Some popular channels that New Zealand businesses often use include:

Search Engine Optimisation SEO

Optimising your website to ‘rank’ well in search results. This increases the volume of organic traffic to your website and is one of the most cost effective channels a business can invest in, especially niche markets.

Content Marketing

Content marketing is, as it sounds, generating informative education pieces to improve brand awareness, increase traffic to your website and generate leads. Many copies will write regular blog posts and create eBooks, infographics and online brochures.

Social Media Marketing

This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. Many New Zealand technology companies start with facebook, twitter and linkedIn before branching out into industry specific highly targeted B2B channels.

Pay-Per-Click (PPC)

Many businesses that are working on their SEO strategy will run Google AdWords campaigns to support their ranking and increase traffic to their website. Many companies will want to rank for multiple search terms and this can be an effective way to reach a wider audience in less crowded markets. Many social media channels such as Facebook, Twitter and LinkedIn also allow you to promote content to a defined audience.

Marketing Automation

This refers to software that automates your low level marketing operations. Many marketing departments can automate repetitive tasks to focus on high lead nurturing. Some channels businesses automate are:

  • Emails
  • Social media post scheduling
  • Contact list updating
  • Lead-nurturing workflows
  • Campaign tracking and reporting

Email Marketing

Many New Zealand businesses will send out regular emails to their customers and prospects. More often than not these are of a sales promotion nature offering a discount for their products or services with a specified time frame. Emails generally have two purposes, to encourage engagement or generate a transaction.